Having the right information at the right place, at the right time, is so important in business that it has become an assumption, particularly in our digital age where we have an overwhelming number of options ranging from email to video to get the information out. However just having these options doesn’t necessarily mean the right information is at the right place at the right time.
With so many options available to send information, we have forgotten just how fundamental it is to deliver it in ways that are actually useful. How much time is lost searching for that one paragraph in that one email that you need right now?
We understand the importance of our products and ensure they are the best they can be. We understand the importance of our customers and look after them carefully. Underpinning those understandings, and in fact all our business activities is having the right information, at the right place, at the right time – so shouldn’t we put in at least as much effort into understanding our information flows as we put into our products and customers?